Paving Marketers
Helped Paved Assets Get More Leads.
Hear it from our client
"We’ve been very happy with the recent blog posts, and it’s exciting to see organic leads coming through. Most of the leads have been high quality, and we’ve just been really busy lately."
Results at a Glance
- Google Ads conversions increased from 32 to 53
- Cost per conversion dropped from $219 to $137
- Avg CPC improved from $14.13 to $7.17
- Website sessions grew from 1,266 to 1,665
- Page views nearly doubled from 2,303 to 4,834
- SEO clicks rose from 172 to 203
- SEO impressions grew from 65,174 to 117,503
- GBP call clicks jumped from 8 to 18
- GBP website clicks increased from 28 to 46
- GeoGrid average rank improved from 6.5 to 4.71 with SoLV rising from 26% to 41%
Introduction
Paved Assets is a paving company serving the Raleigh, NC market with asphalt paving and repair solutions. Early in 2025, their online marketing was generating leads but at a high cost and with room for improvement in visibility and efficiency. They partnered with Garage Door Marketers to reduce ad costs, increase website activity, and strengthen their local search presence.
From High Costs to Stronger Efficiency
In the first quarter of the year, paid campaigns were driving conversions but at $219 per lead, making growth expensive. By late summer, Paved Assets was generating more conversions at nearly half the cost. At the same time, their website was attracting more visitors, organic search was reaching more people, their Google Business Profile saw stronger engagement, and GeoGrid rankings improved significantly.
Google Ads
Jan-Mar:
May-Aug:
Google Ads Results
Campaign refinements led to stronger performance and lower costs:
- Conversions increased from 32 to 53
- Cost per conversion dropped from $219 to $137
- Average CPC improved from $14.13 to $7.17
- Clicks doubled from 496 to 1,015
These improvements allowed the company to reach more potential customers while paying less per lead.
Website Stats
Jan-Mar:
May-Aug:
Website Growth
The website also experienced steady gains:
- Sessions increased from 1,266 to 1,665
- Page views nearly doubled from 2,303 to 4,834
- Active users grew from 1,035 to 1,470
- New users increased from 1,027 to 1,457
This growth indicates more homeowners are finding and engaging with Paved Assets online.
SEO Stats
Jan-Mar:
May-Aug:
SEO Improvements
Organic visibility also improved during this period:
- Clicks rose from 172 to 203
- Impressions nearly doubled from 65,174 to 117,503
- Average position improved from 47.54 to 43.43
These gains reflect stronger reach across search results, putting Paved Assets in front of more potential customers.
GBP Stats
Jan:
Aug:
GBP Performance
Their Google Business Profile became a stronger channel for direct customer contact:
- Call clicks grew from 8 to 18
- Website clicks rose from 28 to 46
- Search impressions doubled from 396 to 808
These results show that more customers are discovering and reaching out to the business through local search.
GeoGrid
Jan:
Aug:
GeoGrid Visibility
Local visibility improved significantly during this period:
- Average grid rank improved from 6.5 to 4.71
- Share of Local Voice grew from 26% to 41%
This stronger GeoGrid presence means Paved Assets is appearing more often in local map results, giving them greater visibility among nearby customers.
Impact
By reducing ad costs, increasing website traffic, improving SEO visibility, and strengthening local search performance, Paved Assets has elevated its digital presence across the board. The company now generates more conversions at a lower cost while securing broader reach in Raleigh’s competitive paving market.
Now It's Time To Take Action
Are You Confident You're Getting The Best Possible Results From Your Marketing Partners?
My guess is that you're reading this because you're not. Or perhaps you don't have a marketing partner and are considering your options.
Either way, I'd like to invite you to schedule a strategy session with me to discuss your business and how we might partner together to grow your business.
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