About Us
Paving Marketers was started to provide specialist marketing services to the paving industry.
This industry has been overlooked by marketers - you'll find 20 different specialist marketing companies chasing dentists and even more chasing lawyers, but very few focus on paving and engineering.
The need is the same - potential customers (both residential and commercial) look for paving contractors the same way they look for dentists, lawyers, HVAC guys, and any other local service: in Google.
When you choose a marketing partner, why choose someone who doesn't know your industry? We do, and we have service plans built around industry knowledge that are proven to work. Call us today to find out more!
About Our Team
We’re a team of web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
No matter what your project or budget is, we have a solution for you. Contact us today to learn more.
ADMINISTRATION AND SALES​
CHRIS SLOANE
President and Founder
Chris leads our company and is an expert SEO, SEM, and web developer. Prior to Paving Marketers he completed all but his PhD in physics before moving to business. Outside of work he enjoys spending time with his family and is a pretty solid guitar player.
SARAH SLOANE
Creative Director
Sarah oversees the creative direction of Paving Marketers. She has a background in art and design, and prides herself on never saying too much.
Jason T
Business Development Representative
I have over 20-years of Sales & Marketing Experience, with 3 of that in SEO specifically. I genuinely enjoy working with businesses to provide solutions to help them achieve their goals.
OPERATIONS​
Shannon Conway
Operations Manager
Shannon's mission at Paving Marketers is to unblock, streamline, plan, and optimize so our dedicated specialists can spend all their time focusing on bringing in leads and growing your customer base.
Mike Moselina
Operations Supervisor
Mike oversees all client projects, monitoring progress, timelines, and deliverables. He facilitates effective workflows and collaboration between teams to guide each aspect of every project from initiation to completion.
Outside work he’s a motorhead and DIY enthusiast who enjoys fixing things and finding solutions to problems, even ones that don’t exist.
Faith Millares
Customer Relationship Specialist
Faith works as a Client Relationship Specialist and is responsible for providing clients with excellent experience. On weekends, Faith hangs out by the beach or in a coffee shop.
Patrick Reyes
Operations/Process Specialist
Patrick monitors the tasks of team members, optimizes processes and procedures for maximum efficiency, and ensures that deliverables are met. He aspires to capture life's incredible moments through photography and film.
Krystal Foronda
Operations Specialist
Krystal is a Virtual Assistant for more than 4 years and has been with HVG for 3 years. She does the back-end reporting for the company as well as administrative tasks to support the team. On the other side, she is an inspirational Author with an advocacy to spread hope to those who are struggling in life.
Web
Joe Pfeiffer
Web Manager
Joe brings over 20 years of web development experience to the Heaviside Group. Always intrigued by advances in information technology, he enjoys the art and challenge of programming clean and elegant code. As a musician and data nerd, he's grateful to be involved in work that combines the artistic with the analytical as a means to connect people with the info they seek. Joe is a proud husband and dad of three, with a deep love of God and music.
Mhikael Divinagracia
Web Designer
Mhikael has over 12 years of experience in web design and development and has been in the company for over 5 years. He has a passion for digital art development and creating aesthetic and user-friendly website interface. Outside of work, you'll probably hear him playing different kinds of musical instruments. He also loves to do artwork on both textile canvas and the skin dermis, a.k.a. tattooing.
SEO​
Kai Abuan
SEO Manager
Kai is an SEO professional with a freelance and project management background. He comes from a tech family and has always been immersed in the diverse world of digital marketing. Outside of Heaviside he is a Brazilian Jiu-Jitsu Black Belt and still continues to teach martial arts and work with the youth of the community. He enjoys melding together teamwork and strategy to create the best outcome for our clients. He is a passionate family man with a wife and two children.
Raphael Lobrin
SEO Specialist
Raphael (a.k.a Rafi) focuses on local SEO. He's into volunteer work, and aside from coffee, dad puns power him through the day. In fact there's a dad joke hidden in this writeup... just wait, it will be apparent soon. 😀
Ace Tiongco
SEO Specialist
I am an SEO Specialist currently assigned in Keyword Research and Link Building. Watching anime is my favorite thing to do during my spare time. I'm a certified coffee addict and I can't start the day without my daily dose of caffeine.
Jhyrfyl Pepito
SEO Specialist
Hey there, I'm Jhyrfyl Pepito, your go-to SEO Specialist with a knack for singing like a superstar and scoring big in basketball, volleyball, and badminton! I am absolutely passionate about cooking, especially when it comes to making delicious Filipino delicacies. Oh, and don't forget—I'm a dog enthusiast too! Let's bring some paws-itivity to your online presence!
Daverly Cerezo
SEO Specialist
Fueled by coffee, Daverly Cerezo is an SEO Specialist with a proven knack for boosting online visibility and driving organic traffic. With deep SEO knowledge and creative strategies, Daverly helps deliver outstanding results. You'll find Daverly drawing doodles, crafting poetry, whipping up experimental recipes, and volunteering off-duty.
PPC
Brian Lee
PPC Specialist
Brian is a seasoned Google Ads specialist with over three years of experience in the digital marketing industry. He excels in managing and optimizing various Google Ads campaign types, including search, display, shopping and video campaigns. Brian's expertise lies in crafting targeted ad strategies that drive conversions and maximize ROI for businesses of all sizes. His analytical skills, combined with a deep understanding of audience segmentation and keyword research, enable him to deliver exceptional results. When he's not working, Brian enjoys reading, fashion, and skateboarding.
Janinna Raquedan
Google Ads Specialist
Janinna is a committed Google Ads Specialist with extensive experience in crafting and optimizing high-performance PPC campaigns. Her expertise in campaign optimization and performance analysis ensures that she delivers measurable results aligned with clients' business goals. Outside of work, Janinna enjoys traveling and spending quality time with her family.
The number 1 marketing company for paving contractors - we don't work with anyone else!