Paving Marketers
Helped JR Paving and Construction Get More Leads.
Hear it from our client
"The return on investment from our ads has been great, and we’re really pleased with the results your team has delivered. You’re keeping us very busy, and we definitely can’t complain about that!"
Results at a Glance
- Google Ads conversions increased from 8 to 290
- Cost per conversion improved from $129 to $32
- Conversion rate grew from 1.2% to 9.3%
- Website sessions increased from 7,712 to 9,515
- Active users rose from 6,848 to 8,265
- New users climbed from 6,819 to 8,203
- GBP call clicks improved from 8 to 42
- GBP website clicks grew from 35 to 118
- GeoGrid average rank improved from 2.07 to 1.96 with SoLV rising from 84% to 88%
Introduction
JR Paving and Construction is a trusted paving contractor based in Western Pennsylvania and the Tri-State Area, specializing in asphalt paving, sealcoating, and general contracting. At the beginning of 2025, their campaigns and online presence were underperforming, generating only a handful of conversions at high costs. They partnered with Garage Door Marketers to optimize ad performance, improve website engagement, and strengthen their visibility in local search.
From Expensive Leads to Scalable Growth
The biggest turnaround came from paid advertising. In January, Google Ads generated just 8 conversions at $129 each. By August, that number had skyrocketed to 290 conversions, with cost per conversion dropping to just $32. This shift completely changed the efficiency and volume of leads, setting a new standard for their marketing performance.
Beyond ads, JR Paving and Construction also saw steady growth in website traffic, stronger engagement through Google Business Profile, and improved visibility in local search grids.
Google Ads
Jan-Mar:
May-Aug:
Google Ads Results
A complete overhaul of paid campaigns delivered outstanding growth:
- Conversions jumped from 8 to 290
- Cost per conversion dropped from $129 to $32
- Conversion rate improved from 1.2% to 9.3%
- Clicks increased from 548 to 3,008
This transformation allowed JR Paving and Construction to generate high volumes of affordable, qualified leads.
Website Stats
Jan-Mar:
May-Aug:
Website Growth
With improved visibility and ad traffic, their website engagement also grew:
- Sessions increased from 7,712 to 9,515
- Page views rose from 12,262 to 14,704
- Active users climbed from 6,848 to 8,265
- New users grew from 6,819 to 8,203
These numbers show that more potential customers are reaching and engaging with their online presence.
GBP Stats
Jan:
Aug:
GBP Performance
Their Google Business Profile became a stronger driver of direct engagement:
- Call clicks improved from 8 to 42
- Website clicks grew from 35 to 118
- Search impressions rose from 340 to 1.1k
This increase reflects a greater ability to connect with customers directly through local search.
GeoGrid
Jan:
Aug:
GBP Performance
Their local search footprint also strengthened:
- Average grid ranking improved from 2.07 to 1.96
- Share of Local Voice increased from 84% to 88%
These improvements confirm JR Paving and Construction’s growing dominance in their service area.
Impact
By revamping their ad campaigns, increasing website activity, and expanding local search visibility, JR Paving and Construction transformed their digital performance. They now generate hundreds of affordable conversions, reach thousands of engaged users, and maintain a strong presence in local search results — securing a steady flow of leads for ongoing business growth.
Now It's Time To Take Action
Are You Confident You're Getting The Best Possible Results From Your Marketing Partners?
My guess is that you're reading this because you're not. Or perhaps you don't have a marketing partner and are considering your options.
Either way, I'd like to invite you to schedule a strategy session with me to discuss your business and how we might partner together to grow your business.
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