Paving Marketers
Helped Jim´s House of Glass Get More Leads.
Hear it from our client
"We’ve been busy lately and are really happy with the results your team has been delivering. We’re excited to keep building momentum in the Bullhead City area and continue seeing strong performance."
Results at a Glance
- Google Ads conversions increased from 31 to 76
- CTR grew from 8.2% to 12.4%
- Cost per conversion stayed efficient at $17–$23
- GBP call clicks in Lake Havasu rose from 9 to 26
- GBP website clicks in Fort Mohave grew from 38 to 53
- GeoGrid SoLV in Lake Havasu improved from 94% to 97%
- GeoGrid average rank in Kingman improved from 3.21 to 2.57
Introduction
Jim’s House of Glass has been serving Mohave County, AZ for decades with high-quality glass, mirror, and shower door solutions. With locations in Fort Mohave, Lake Havasu, and Kingman, they partnered with Garage Door Marketers to strengthen their digital presence, increase customer calls, and maintain visibility across multiple service areas.
From Steady Presence to Sustained Growth
Early in 2025, Jim’s House of Glass was already established locally but needed stronger online campaigns to expand customer reach. By late summer, their ad campaigns were delivering more leads, GBP engagement was stronger across multiple locations, and GeoGrid visibility continued to show dominance in their markets.
Google Ads
April-May:
July-Aug:
Google Ads Results
Paid campaigns showed strong efficiency and growth:
- Clicks increased from 96 to 281
- Conversions rose from 31 to 76
- Cost per conversion remained low, moving from $17 to $23
- CTR improved from 8.2% to 12.4%
These results confirm that ads are reaching highly qualified customers and converting at a strong rate.
GBP Stats
Fort Mohave
June:
Aug:
Lake Havasu
June:
Aug:
Kingman
June:
Aug:
GBP Performance
Each location saw improvements through Google Business Profile activity:
- Lake Havasu: Call clicks rose from 9 to 26, with website clicks also increasing.
- Fort Mohave: Website clicks improved from 38 to 53, with search impressions up as well.
- Kingman: Impressions grew slightly, and call clicks remained high, providing steady engagement.
This activity shows how GBP continues to serve as a direct channel for customer inquiries across their service areas.
Geogrid
Fort Mohave
June:
Aug:
Lake Havasu
June:
Aug:
Kingman
June:
Aug:
GeoGrid Visibility
Local search visibility stayed strong, with some areas improving further:
- Lake Havasu: SoLV increased from 94% to 97%, maintaining dominance.
- Kingman: Average grid improved from 3.21 to 2.57, while SoLV grew from 78% to 80%.
- Fort Mohave: SoLV remained very high, holding near complete coverage.
These results confirm Jim’s House of Glass has one of the strongest local presences in its market.
Impact
By improving ad campaigns, strengthening GBP engagement, and maintaining dominant GeoGrid visibility, Jim’s House of Glass has secured a steady flow of new calls and leads across all three of its service areas. Their consistent presence ensures homeowners and businesses throughout Mohave County see them as the go-to choice for glass and mirror solutions.
Now It's Time To Take Action
Are You Confident You're Getting The Best Possible Results From Your Marketing Partners?
My guess is that you're reading this because you're not. Or perhaps you don't have a marketing partner and are considering your options.
Either way, I'd like to invite you to schedule a strategy session with me to discuss your business and how we might partner together to grow your business.
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