Paving MarketersHelped All Ways Paving Get More Leads.
Hear it from our client
"We’ve been happy with the results lately, and the phones have been busy! Most of the work has been residential, which has kept us busy, but now we’re excited to put more focus on growing the commercial side of our business."
Results at a Glance
- Google Ads clicks grew from 2,365 to 3,243
- Conversions remained strong, increasing from 204 to 212
- Avg CPC dropped from $2.69 to $2.38
- Website sessions increased from 3,062 to 4,184
- Active users grew from 2,566 to 3,508
- New users rose from 2,539 to 3,474
- GBP call clicks doubled from 3 to 6
- GBP website clicks grew from 28 to 30
Introduction
All Ways Paving is a full-service asphalt paving company serving the greater Chicago, IL area. With a strong reputation in their market, they turned to Garage Door Marketers to strengthen their digital presence and improve lead generation through ads, website optimization, and local visibility.
From Steady Presence to Sustained Growth
When we first reviewed their digital performance, All Ways Paving was already running campaigns and generating leads. The goal was to maximize efficiency, attract more traffic, and strengthen local touchpoints. By late summer, their ad campaigns were driving more clicks, the website was seeing higher traffic, and their GBP profile was generating more calls and inquiries.
Google Ads
initial 3 months:
Latest 3 months
Google Ads Results
Paid campaigns remained a reliable source of leads while improving in cost efficiency:
- Clicks increased from 2,365 to 3,243
- Conversions stayed strong, moving from 204 to 212
- Avg CPC dropped from $2.69 to $2.38, meaning more traffic for less
These results reinforced Google Ads as a consistent and cost-effective channel for capturing qualified paving leads.
Website Stats
initial 3 months:
Latest 3 months
Website Growth
Traffic and engagement on the website also grew during the same period:
- Sessions increased from 3,062 to 4,184
- Page views rose from 4,466 to 5,768
- Active users grew from 2,566 to 3,508
- New users climbed from 2,539 to 3,474
With more visitors exploring the site, All Ways Paving positioned itself to convert more prospects into customers.
GBP Stats
First Month:
Latest Month:
GBP Performance
Their Google Business Profile showed stronger engagement:
- Call clicks doubled from 3 to 6
- Website clicks increased from 28 to 30
- Search impressions rose from 404 to 594
With more visitors exploring the site, All Ways Paving positioned itself to convert more prospects into customers.
Impact
By strengthening paid campaigns, increasing website engagement, and boosting GBP activity, All Ways Paving has solidified its online presence. The company continues to generate steady leads while building a stronger foundation for long-term growth in the competitive Chicago paving market.
Now It's Time To Take Action
Are You Confident You're Getting The Best Possible Results From Your Marketing Partners?
My guess is that you're reading this because you're not. Or perhaps you don't have a marketing partner and are considering your options.
Either way, I'd like to invite you to schedule a strategy session with me to discuss your business and how we might partner together to grow your business.
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